If you already have the data in a tabular format with some concept of connectivity (from/to information) and geographic position (x,y), then you can simply use our custom query capability to have schematics draw this data. That will allow you to do custom digitizing directly on a diagram very similar to what was done in the video. Starting at version 10, there is a SchematicsDigitizingTool sample in the desktop developer kit. Everything that was shown in the video was build on top of the public api and can be reproduced.
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For large scale social network analysis, we have a business partner, I2, that builds software specific to SNA. It was just a prototype and the decision was to not continue with it. If so, please point me in the right direction. My apologies if this is in the wrong forum or if there's something already being developed or in use. I'd like to drop graphs of social network contacts on a geography in much the same way utility companies can represent complex transmission lines and pipelines on a geography. Examples of this software are UCINet, Pajek, and NodeXL (free extension for MS Excel).
Social network analysis software has made considerable development recently. In other words, if A contacts B, and then B contacts C, and if A is infectious with a disease and B and C are susceptible, it's really difficult to represent that as a spatial geography-a big dot or animation in, say, a classroom isn't satisfying or really all that meaningful. The challenge modeling social networks is that they're really aspatial contact actions that take place in a spatial domain. I work in public health/epidemiology/infectious disease,and the ability to model social interactions is becoming increasingly important. I spent an hour on the phone with an ESRI tech and he and I were unable to find any demonstrations or this elusive "Social network Analyst" toolbar. The Schematics configuration tutorials focus on Schematics configuration using Schematic Dataset.
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However, outside this presentation, I haven't seen use of Schematics for social network representation or analysis. The Schematics in ArcMap tutorials are a good starting point for learning about the ArcGIS Schematics extension, which provides simplified representations of networks intended to explain their structure and make the way they operate understandable. ArcGIS Data Reviewer ArcGIS Geostatistical Analyst ArcGIS Image Analyst 1 ArcGIS LocateXT ArcGIS Network Analyst ArcGIS Publisher ArcGIS Schematics 2 ArcGIS Spatial Analyst ArcGIS Tracking Analyst 2 ArcGIS Workflow Manager Extensions licensed for ArcGIS Desktop can be used with both ArcGIS Pro and ArcMap (unless noted). And, in fact, in the training video and video transcript for Introduction to ArcGIS Schematics, the presenter, ESRI's Rick Anderson, demos a prototype "Social Network Analyst" (pg 68 on the transcript and at 48:43 in the presentation video). The description for the Schematics extension mentions that users can create representations of social networks using the Schematics extension.
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